Author: hipwfwebmanager

Honh Hong Xu speaking at HIP about intercultural relationship with chinese

Building a trustful and long-lasting personal and business relationship with Chinese

Today, globalization is unstoppable, making it the norm that people from diverse cultural backgrounds work and live together on a daily base. At the same time, we all know that trust is the foundation of long lasting and successful partnerships. But how can we build that trust when we don’t understand the covert cultural signals…

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HIP Carousel 2016 Frauenwirtschaftstage

HIP Carousel 2016

    The HIP Carousel 2016 has come and gone, once again leaving behind a rich array of learning, connecting and opportunities. Held in partnership with the IHK, Standort Heidelberg, and the Amt fur Chancengeleichheit, our event opened with a podium discussion based on the theme of the Frauenwirtschaftstage ‘Migrant Women at Work ‘ which…

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social media marketing

Marketing yourself in social media with Austeja Subaciute and Larisa Balanovskaya

On Juli 21st we had the opportunity to improve our personal branding in an interactive workshop with Austėja Subačiūtė and Larisa Balanovskaya. The workshop addressed branding ourselves as individual professionals and as business owners. Austėja explained to us the methodology of psychographic consumer segmentation, showing us the importance of understanding consumers as humans with full lives.…

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