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own your career own your life

Own Your Career – Own Your Life

Tuesday evening’s presentation ‘Own Your Career-Own Your Life’  by Monika Niederhoff proved to be another stimulating success with lots of enthusiastic discussion.

Monika, VP Production Program Director at SAP, shared with us the story of her career as she worked her way up the ladder in her field.  A few of the to-dos and taboos included:

To do: have clear goals, be courageous, let your voice be heard, be aware of cross-cultural differences.

Taboos: At yearly reviews focus on what you have accomplished, not where you can improve! Do not hesitate or hold back, state your interest for areas and posts of interest.  Don’t expect encouragement or reassurance to be willing to grab an opportunity.

Monika also demonstrated the intersection between work and family, and how it takes a strong commitment from the entire family to find the right balance for everyone.  She was warm, she was witty and I believe her story resonated with many of us in the room.

own your career own you rlife monika niederhof at HIP 2016

 

social media marketing

Marketing yourself in social media with Austeja Subaciute and Larisa Balanovskaya

On Juli 21st we had the opportunity to improve our personal branding in an interactive workshop with Austėja Subačiūtė and Larisa Balanovskaya. The workshop addressed branding ourselves as individual professionals and as business owners.

Austėja explained to us the methodology of psychographic consumer segmentation, showing us the importance of understanding consumers as humans with full lives. We also learned that for successful communication it is critical to start with understanding the needs of consumers instead of trying to push our brand attributes.

Buidling up on Austeja’s presentation, Larisa talked about how to apply the principles of branding online. In her presentation she covered two platforms: Facebook and LinkedIn. She explained what a business owner can do to create exposure and awareness for business on Facebook as well as to enhance the customer experience and ultimately increase sales. After discussing some rules of successful Facebook pages, Larisa has talked about how a corporate professional can optimize LinkedIn profile to position herself as an authority in the field.
Even though social media marketing is not set in stone, and the key of success is in experimenting and testing of what works for your own business or personal brands and what does not, one should be aware of the basic rules and guidelines every online platform has. Besides, there are some tricks that make the process of setting online presence easier.
Larisa shared valuable practical advises of how to use these two platforms to build successful and profitable brands.
We continued to discover how to identify our own brand essence based on understanding the target audience and the environment around us. We finished the session with an interactive workshop where we all worked on our brand essence, presenting our results to each other.

The workshop was extremely engaged and active. We were all inspired by fellow business owners soaking up new ideas how to improve their business marketing. Discussions continued throughout the workshop to obtain further insights.

All participants received the presentation slide deck for future reference. Anyone we missed may request a copy from Austeja. Please contact her at austeja(at)garrisongroup.eu .

TED Talks: Ideas Worth Spreading

November’s HIP gathering introduced you to an endless resource. Be it encouragement, specific tips on successful professional competences, daring or inspiration, at TED there is something for everyone.

TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks captured on video (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages.

We had selected just a few clips which we showed and used to ignite the type of debate our HIP members love to engage in.  Either pragmatic or provocative, everyone had the opportunity to share their opinions, discover new ways of seeing things and learn concrete tips to help them advance in building their professional and personal selves.

Members shared just how much TED has helped them take huge strides towards their own goals and fulfillment. Find all of the TED Talks here: https://www.ted.com/talks

Date: Saturday, November 8, 2014