On Juli 21st we had the opportunity to improve our personal branding in an interactive workshop with Austėja Subačiūtė and Larisa Balanovskaya. The workshop addressed branding ourselves as individual professionals and as business owners.
Austėja explained to us the methodology of psychographic consumer segmentation, showing us the importance of understanding consumers as humans with full lives. We also learned that for successful communication it is critical to start with understanding the needs of consumers instead of trying to push our brand attributes.
Buidling up on Austeja’s presentation, Larisa talked about how to apply the principles of branding online. In her presentation she covered two platforms: Facebook and LinkedIn. She explained what a business owner can do to create exposure and awareness for business on Facebook as well as to enhance the customer experience and ultimately increase sales. After discussing some rules of successful Facebook pages, Larisa has talked about how a corporate professional can optimize LinkedIn profile to position herself as an authority in the field.
Even though social media marketing is not set in stone, and the key of success is in experimenting and testing of what works for your own business or personal brands and what does not, one should be aware of the basic rules and guidelines every online platform has. Besides, there are some tricks that make the process of setting online presence easier.
Larisa shared valuable practical advises of how to use these two platforms to build successful and profitable brands.
We continued to discover how to identify our own brand essence based on understanding the target audience and the environment around us. We finished the session with an interactive workshop where we all worked on our brand essence, presenting our results to each other.
The workshop was extremely engaged and active. We were all inspired by fellow business owners soaking up new ideas how to improve their business marketing. Discussions continued throughout the workshop to obtain further insights.
All participants received the presentation slide deck for future reference. Anyone we missed may request a copy from Austeja. Please contact her at austeja(at)garrisongroup.eu .