Develop Your Strategic Communication Skills
Participants will discover current professional communications practices, tactics, and strategies in various contexts and for multiple audiences and purposes. They will understand the framework for strategic and critical thinking that enable communications experts to make an effective, ethical and responsible contribution to the organization. Participants will also explore skills to recognize the correct channel in a digital environment.
The workshop is free for members of HIP e.V.. Guest are welcome – we will charge 15€ to cover expenses.
Dr. Manuela Toteva is an experienced marketing and communications professional with over 15 years of experience. During this period, she has managed multiple international projects for companies in the software industry, metals, banking and finance, and wholesale. She has passed the strategic communications program at the Chartered Institute of Public Relations and has a master’s degree in industrial management. Her doctoral research was about effective b2b communication in a digital environment. Dr. Toteva is a university lecturer and guest speaker on strategic communications and digital media. She is a member of Deutsche Public Relations Gesellschaft and Heidelberg International Professional Women`s Forum.
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