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Search engine optimisation is something every woman should understand – even if she doesn’t have a website herself. We all use search engines like Google every day. It’s become part of our lives and we don’t spend many thoughts on them. Did you know that I may get different search results than you do, when we use the same keywords? That’s the Google filter bubble.
Entrepreneurs love and hate Google. We love it when our website is shown above the videos and pictures. And we hate it, when we just don’t manage to be shown on the first page. And many women don’t like to fiddle with computers anyway. We also hate it when we have to pay the bill for a SEO agency.
Join me to learn some facts about and beyond Google. So that you understand the results you get when you search. And so that you understand what other people search for and can adapt your website to it. I have learned it and I know that you will learn it in this workshop. Bring your laptop, so that you can follow me with keywords that are important for you.
The event will be at the Schiller International University Heidelberg in the Bahnstadt.
Wiebke Wetzel • Kundenzauberin is a freelance Business Trainer for Customer Experience and Customer Service. She also blogs about service related topics. Wiebke began to learn SEO, when she needed to find customers (she still does) and wanted to have full control of her own website. Within a short time she was on the first page of Google for some keywords in her industry. And her best customer found her in Google. Wiebke is the webmaster for HIP.
The event is sponsored by the
International Schiller University Heidelberg.
Picture by William Iven on Unsplash.com