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SEO: using search engines for business and private life

We are fully booked!

Search engine optimisation is something every woman should understand – even if she doesn’t have a website herself. We all use search engines like Google every day. It’s become part of our lives and we don’t spend many thoughts on them. Did you know that I may get different search results than you do, when we use the same keywords? That’s the Google filter bubble.

Entrepreneurs love and hate Google. We love it when our website is shown above the videos and pictures. And we hate it, when we just don’t manage to be shown on the first page. And many women don’t like to fiddle with computers anyway. We also hate it when we have to pay the bill for a SEO agency.

Join me to learn some facts about and beyond Google. So that you understand the results you get when you search. And so that you understand what other people search for and can adapt your website to it. I have learned it and I know that you will learn it in this workshop. Bring your laptop, so that you can follow me with keywords that are important for you.

The event will be at the Schiller International University Heidelberg in the Bahnstadt.

wiebke wetzel seo

Wiebke Wetzel • Kundenzauberin is a freelance Business Trainer for Customer Experience and Customer Service. She also blogs about service related topics. Wiebke began to learn SEO, when she needed to find customers (she still does) and wanted to have full control of her own website. Within a short time she was on the first page of Google for some keywords in her industry. And her best customer found her in Google. Wiebke is the webmaster for HIP.



The eveevent sponsornt is sponsored by the
International Schiller University Heidelberg.



Picture by William Iven on Unsplash.com

Building a trustful and long-lasting personal and business relationship with Chinese

Today, globalization is unstoppable, making it the norm that people from diverse cultural backgrounds work and live together on a daily base. At the same time, we all know that trust is the foundation of long lasting and successful partnerships. But how can we build that trust when we don’t understand the covert cultural signals being sent?

China, the Middle Kingdom, opened its doors to the world more than 30 years ago and has developed into one of the largest economic centers of the world. However, for many westerners, this country, its people and culture remain mysteriously hidden like something of a closed book.

Hong-Hong has been working and living in both Europe and Asia over the last decades allowing her insight into the interaction between the European and Chinese cultures.  In this presentation, she will show us how to find the right path for building that fundamental trust so we can build a successful business relationship with Chinese and ultimately reap the fruits of international cooperation.

3 key take-aways

  • There are differences between Chinese and Westerners, none-the-less we are all human.
  • Chinese may be strangers, but they are not strange! Get involved with them.
  • For the Chinese, a trustful relationship comes from the heart, not from the head.


Ms. HongHong Xu was born in Beijing, has been working and living in both China and Germany since 1988. She holds a Master of Engineering in Materials Science from Technical University Darmstadt (1995) and MBA from University Mannheim (2000). She is senior manager at BASF SE.

Feel free to bring friends who are not HIP members by sharing the link of this event and having her sign up as well.  Hope to see you there!

Registration: please use this Doodle to confirm your participation

Format: Speaker presentation and Q&A

Food: Order what you want and pay for what you order

Donations: Our group puts on events through donations from members at the event so we ask for a €10 donation. We thank you for your support!

Location: The venue is located in Heidelberg Kirchheim. It can be reached by Bus 33 to Gregor Mendel Realschule or Pleikartsförster Strasse.

To receive updates via email and become a HIP member, please register and join us here.


Picture by Dorothée Piroelle